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Noticing

Around 2019, antisemitic and extremist users online began using the concept of “noticing” to describe when people finally “notice” and assert that Jews are ostensibly all-powerful or nefarious, or when they “notice” that someone in a position of power is Jewish. A Telegram account called “The Noticer” appears to have popularized the term and then targeted social media users believed to be Jewish by sharing their supposedly “anti-white” posts. In 2022, the hashtag #TheNoticing trended on X as a result of a coordinated 4chan campaign spearheaded by antisemites following anti-Jewish rants by Ye, the rapper formerly known as Kanye West.

This database provides an overview of many of the terms and individuals used by or associated with movements and groups that subscribe to and/or promote extremist or hateful ideologies.