Noticing
Around 2019, antisemitic and extremist users online began using the concept of “noticing” to describe when people finally “notice” and assert that Jews are ostensibly all-powerful or nefarious, or when they “notice” that someone in a position of power is Jewish. A Telegram account called “The Noticer” appears to have popularized the term and then targeted social media users believed to be Jewish by sharing their supposedly “anti-white” posts. In 2022, the hashtag #TheNoticing trended on X as a result of a coordinated 4chan campaign spearheaded by antisemites following anti-Jewish rants by Ye, the rapper formerly known as Kanye West.

