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Juice (🧃)

Antisemites sometimes use the word “juice” as a code word for “Jews” or “Jewish,” allowing them to espouse demonizing rhetoric about the Jewish people while evading content moderation. Some use images of a juice box — such as the juice box emoji (🧃) — for the same purpose in antisemitic memes, social media posts and even extremist merchandise. 

This database provides an overview of many of the terms and individuals used by or associated with movements and groups that subscribe to and/or promote extremist or hateful ideologies.